„create your stay!“
You design how you want your stay to be.
You set up your studio like your home. You can choose how big the studio is, how often and how much you eat breakfast, whether it is cleaned daily or less often, with or without kitchen and Nespresso machine. You can also bring your pet.
Actually, Harald Ultsch’s insight was quite simple: People are not the same and their needs are certainly not. And now there is a hotel in more and more locations that corresponds exactly to this idea. Everyone gets what they want, when they want it.