Harry's Home has an unmistakable brand concept, a personality with character and profile. Therefore the architecture, the materials, the design of the furniture and the way of communication have a uniform style. Harry's Homes logo, his world of color and his world of pictures shape the graphic appearance. The occurrence of the staff represents the culture of the company. In addition to the brandphilosophy Harry's Home wants always to be one step ahead the others.
Harry's Home permitts the development of locations, which has been neglected by the usual hotel concepts. Outskirts of cities, new economic centers or rising provincial towns are the hotellocations of the future.
After the sucessfull start of the 1st project in Graz the first phase has already been finished. The 2nd phase with 5 to 8 locations in Austria will approximately last from 2008 til 2012. Within 10 years - starting with 2012 about 40 self-led hotels and up to 100 franchise-led hotels with locations in central europe will become a Harry's Home.
For the austrian market, there exists a operating company, which leds the austrian locations and positions the brand.
After the conclusion of the start-up phase and successfull positioning of the brand new locations in small cities and towns will be developed. These locations are led with the classic franchise system - with a corporate identy and a central marketing.
In case of such a dramatical change of a location, that the operation of a hotel is not meaningfull anymore, the concept of Harry's Home permits an alternative use. From the beginning all qualitativ and technichal conditions for the use as a flat complex are considered. So the success of the real estate is independent from the success of the hotel.
